saw it on kickstarter a while back... its basically everything your body needs as far as nutrients and vitamins. you can basically drink it a few times a day instead of food... used to be a powder that u mixed yourself, tasted like pancake batter apparently.. but their latest rendition is a ready made drink. and like i said, it jsut tastes like sweetened soy milk from the grocery store... i bought em for when i'm too in the groove at work or coding to be bothered to go get food... thats actually why the stuff was for made in the first place. and no k00l, its not people..
