crazed 9.6
03-08-2021, 04:14 PM
Google is signaling aggressively that the era of direct consumer targeting as we’ve known it, is ending.
Soon to be cutting tracking Cookies from their Chrome platform., Google will now be using 'FLoC' and 'turtledove' for Ad targeting (Federated Learning of Cohorts 'FLoC')
Is this about monopoly or actual user privacy ?
What ever it is, do not fool yourself about Google's intentions.
It's mainly always all about the money and control. It's seldom ever about what's best for the users.
They in fact are gathering us up and placing us into groups. I cannot help to find that is similar to the treatment of Livestock.
I have Copied and Pasted a few comments found online (shown below), coming from both HackerNews and Digiday Media
C/P
Signaling a major shift to its ads-driven business model, Google on Wednesday unequivocally stated it would not build alternate identifiers or tools to track users across multiple websites once it begins phasing out third-party tracking cookies from its Chrome browser by early 2022.
"Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers," said David Temkin, Google's director of product management for ads privacy and trust.
In an attempt to balance its twin roles as a web browser developer and owner of the world's largest advertising platform — Google early last year announced plans to eliminate third-party cookies in Chrome, in favor of a new framework called the "Privacy Sandbox," which aims to protect anonymity while still delivering targeted ads without resorting to more opaque techniques like fingerprinting.
A universal identifier could be a potential outcome realized from the development of the Privacy Sandbox, but Google hasn’t explicitly said it’s a definite one. Some ad executives, however, think a universal identifier is the ultimate endgame for this advertising company that owns a browser. Currently, most universal identifiers rely on tying third-party cookies to a centralized information database in order to create an ID that’s based not on facts about a person but on the probability that a user belongs to a certain category.
“With this move, Google could build it's own replacement and take ownership of both the solution and the budgets”
Google (world's largest advertising platform) has a long track record of tipping the scales in its favor in order to protect its share of advertising dollars.
end c/p
Soon to be cutting tracking Cookies from their Chrome platform., Google will now be using 'FLoC' and 'turtledove' for Ad targeting (Federated Learning of Cohorts 'FLoC')
Is this about monopoly or actual user privacy ?
What ever it is, do not fool yourself about Google's intentions.
It's mainly always all about the money and control. It's seldom ever about what's best for the users.
They in fact are gathering us up and placing us into groups. I cannot help to find that is similar to the treatment of Livestock.
I have Copied and Pasted a few comments found online (shown below), coming from both HackerNews and Digiday Media
C/P
Signaling a major shift to its ads-driven business model, Google on Wednesday unequivocally stated it would not build alternate identifiers or tools to track users across multiple websites once it begins phasing out third-party tracking cookies from its Chrome browser by early 2022.
"Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers," said David Temkin, Google's director of product management for ads privacy and trust.
In an attempt to balance its twin roles as a web browser developer and owner of the world's largest advertising platform — Google early last year announced plans to eliminate third-party cookies in Chrome, in favor of a new framework called the "Privacy Sandbox," which aims to protect anonymity while still delivering targeted ads without resorting to more opaque techniques like fingerprinting.
A universal identifier could be a potential outcome realized from the development of the Privacy Sandbox, but Google hasn’t explicitly said it’s a definite one. Some ad executives, however, think a universal identifier is the ultimate endgame for this advertising company that owns a browser. Currently, most universal identifiers rely on tying third-party cookies to a centralized information database in order to create an ID that’s based not on facts about a person but on the probability that a user belongs to a certain category.
“With this move, Google could build it's own replacement and take ownership of both the solution and the budgets”
Google (world's largest advertising platform) has a long track record of tipping the scales in its favor in order to protect its share of advertising dollars.
end c/p
